![]() If a user isn’t willing to wait the few extra seconds it takes to get to your site and click a second play button, chances are they probably weren’t that interested in the video to begin with. Though it’s fair to say that the user experience on mobile and desktop is a little faster with embedded video in an email, it’s not enough of a difference to truly impact the user. In the non-embedded version, a new window quickly pops up as soon as you hit the play button on the static image. In the embedded version, you click the play button, and the video plays. To get a better understanding of how subtle the difference is between embedded and non-embedded videos, here is a screencast of us receiving an email with a video embedded in it:Īnd here’s the same email using a thumbnail linking to a landing page:Īs you can see, the two desktop experiences are pretty similar. Just one! That’s a tiny bit of extra work, weighted against the outsized benefits of bringing a user to your site. In reality - especially if people check email on a desktop - we’re talking about one extra click. Some people claim that we should make everything as easy as possible for our audience, and that would mean just including the full video and not a thumbnail. The desktop and mobile benefits for users are minimal Sending them straight to your landing page to watch the video will allow you to make any associated resources and information clear. If you embed a video in your email and just expect the user to go to your website afterward, you’re creating more work for them. You also want to give B2B professionals clear next steps. They can even share your content - and the people they share it with can embark on their own brand new journey. They can explore other content on your site and consider signing up for an account. They can leave a comment, ask a question, or start a discussion immediately after watching. When your video is on its own landing page, you have more control over your viewer’s next action. “You want your video subscribers to actually engage and interact with your brand - not just add up vanity views that lead to nothing.” ![]() What’s the point of all those hours you spent crafting the perfect subject line and picking the right product screenshots for your email if a user just watches your video and deletes the email? ![]() You want those same viewers to actually engage and interact with your brand - not just add up vanity views that lead to nothing. Getting people to watch your videos is great, but as a business, you need more than that. And you can’t have those jump-off points that lead to your website or other company pages if you’re embedding video directly in your emails. They’re not the last step in an email recipient’s journey but the very beginning of it. There’s a reason why open rates and click-through rates are so important to marketers who run email campaigns - they’re jump-off points. There’s no opportunity for further user engagement Here’s what you need to know about why embedding video in your emails is a no-go.ġ. Pretty bold statement, right? Don’t worry - we’re not in the business of dropping spicy takes and not offering additional context to back them up. We don’t subscribe to many absolutes, but let’s be clear: If you really want to get the most out of your video email marketing efforts, you should not embed video in an email. Your video will display in the email you will send.“We don’t subscribe to many absolutes, but let’s be clear: If you really want to get the most out of your video email marketing efforts, you should not embed video in an email.”.If you have already created channel, then video will be uploaded to YouTube if that’s what you have selected: Create a YouTube channel if there is none:.You can choose where to upload your video:.You can choose settings for your video:.Authorize cloudHQ to access Google account:.Compose email then record video using the button:.When you compose emails, you can easily record videos directly from Gmail using the button:.Add the extension to Chrome so you have the “Record” button in your Gmail:.Install cloudHQ Chrome browser extension Video Email by cloudHQ from this location: :.Here is how to record and send videos in emails with our chrome extension: Install Chrome extension
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